Our exciting new purple YOOM™ tomato has won the prestigious gold award at the industry-leading Fruit Logistica Innovation Awards 2020 in Berlin, Germany.

"This is a win for consumers, for Syngenta, and for the environment," says Erik Fyrwald, CEO.

YOOM™ stands out as an innovation with its highly attractive purple color and its powerful sweet-sour balance for an umami taste. This new tomato variety brings another healthy food option to the consumer.

“These tomatoes are exactly what consumers are looking for in the grocery store: they are tasty, healthy and convenient,” says Erik Fyrwald, Chief Executive Officer of Syngenta. “This is a fantastic achievement: it’s a win for consumers, Syngenta and the environment. Congratulations to the entire Syngenta Vegetable Team.”

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