The @edelman Trust Barometer for 2024 has stated in no uncertain terms the industry's obsessions with innovation and movement have created massive amounts of distrust in the information wars of our modern world, and it's our job, the #Community Industry's job, to pump the brakes, speed up discussions in other areas of life, and create better discourse in the world.
Download the Barometer here, today!
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*Note: To ensure the integrity of this review, his video is NOT sponsored by the Barometer.
In this Video we cover:
00:00 - My review of the Edalman's Trust Barometer
01:07 - This Report Proves that Community is Indispensable.
01:52 - What's in this Trust Barometer Review?
02:24 - Why is the Edelman's Trust Barometer so Important to Community?
02:51 - The Edelman's Trust Barometer is a Social Scientific Report
03:14 - We'll be breaking down the methodologies
03:32 - We'll cover those methods in #MetricsMonday!
03:48 - What's in the Edelman's Trust Barometer Report?
03:55 - What we learned in 2021, 2022 & 2023
05:06 - It's on the Community industry to fix these Issues
05:50 - This is NOT a technology problem
07:06 - What are your Ideas about solving these problems?
07:43 - Let's talk about an example: Artificial Intelligence
08:38 - Balancing The 3 Cultures of AI Innovation
10:03 - moving from funnels to ecosystems
10:35 - How will we fix this? Deliberative Association!
11:03 - We need to focus on deliberative democracy
12:38 - Your marketing funnels aren't just lame-they're harmful
13:01 - The impact of Community Intelligence Platforms
13:28 - Slow down and create more deliberative content opportunities
13:53 - We're changing the role of science
14:19 - Now, what is Community going to do about it?
14:29 - So to Summarize...
15:31 - This is the ROI of community: Fixing our World
Links in this Video:
1. Watch the full video! | [ Ссылка ]
2. Download the Barometer | [ Ссылка ]
3. Watch our 2023 report | [ Ссылка ]
4. Watch our 2022 report | [ Ссылка ]
#CommunityGoals #FixTheWorld #SocialScience #MacroTrends #Marketing
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At SociallyConstructed.Online we believe that businesses should assess and foster the impact of their presence online. As a Community Manager and Marketer I spend a great deal of time learning how to measure, assess, and build strategies that build healthy communities.
