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The building, with the silhouette feature of futuristic projects of Coop Himmelblau, is covered with steel plates and glass, however, its architect had an inspiration a bit older: the Acropolis in Athens: “It is a kind of covered plaza where things can happen not necessarily connected to building a car.”

“Our dealers are like local churches, while BMW Welt is St. Peter’s Basilica”, reportedly said Michael Beat, director of marketing for the U.S. automotive titan, to the newspaper on the role of this building, located at the place where the brand was created and began its history of success.



The BMW Welt began construction in August 2003, having won the competition in question. The signature automotive company opted for the proposal of the Austrian of Coop Himmelblau because the building has a unique look that is visionary, sustainable and versatile, and its concept of market under one expansive roof.”

The land it occupies – beside of the main plant of BMW, its flagship corporate tower of the “Four Cylinders” and the bowl-shaped Museum – is 25 thousand square meters, which almost tripled the constructive area.

The firm was remarkable in designing the scope and permeability of the central hall, the sculptural character and the spectacular roof structure in the form of a double cone of glass and steel in one corner – a reason immediately photographed.

BMW, who knows about architecture, had commissioned Zaha Hadid for its plant in Leipzig. Perhaps because they wanted to make the building a reflection of their brand, because of his character and cutting-edge technology as well as the approaches to sustainable design, which reach their ultimate expression in the solar panels that cover the roof and produce much of the electricity used.




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