2012: My merch begins with motivational tanks. The “Train like a beast look like a beauty” design gets so popular that the exact graphic gets ripped off by a large dept store which directly impacts my small biz. I stop making tanks altogether.
2016: I decide to go after my childhood dream of becoming a fashion designer and launch @popflexactive. Everyone’s excited and it starts off pretty well at first!
2017: I drop my third collection “Dark Bloom” and it FLOPS. The fit is terrible and customers lose trust. The orders nearly come to a halt.
2018: The worst year of my life. Between the internet tearing me down for how I looked, intense toxicity on my own tiny team, and the biz falling apart, I nearly give up. Not just Popflex but Blogilates the channel too. I am barely hanging on but Sam tells me to try one last time. “Give it 30 more days” he says.
2019 (not pictured): I refocus my energy on who I want to be, instead of being who others tell me to be. I rediscover myself, I rebuild my confidence, and as a result, completely transform my business too.
2021: I have an emotional breakdown. I realize that after 13 years of posting fitness videos and getting body shamed every single day, I had to take a break for my own mental health. During my break, I start showing a side of myself that no one’s ever seen before. Fashion designer Cassey emerges and my content shifts from teaching home workouts to sharing the creative process behind how I design my products.
2024: From @TaylorSwift wearing the Pirouette Skort to hitting ✨10 MILLION✨ subscribers on @YouTube in the same year (WHAT!?), I am SO LUCKY to be living this life and doing what I love Every. Single. Day.
♥️Cassey
