How I know your email marketing strategy is outdated and should stay in 2024

1. You’re relying on generic discounts.If your typical campaign is “20% off + showcasing bestsellers,” you’re just following the crowd —without thinking about your profit margins, inventory levels, or overall business economics.

Instead you can for example spotlight slow-moving products with a bundle offer to increase your AOV (average order value) while cleaning up inventory.

2. You’re resending the same email to non-openers

This may sound as great idea. But in reality:

📉 You’ll get a 5% open rate (if you’re lucky).
💸 Barely any sales.
🚩 Increased risk of landing in spam in future

3. You’re sending emails to your entire list

No engagement-based targeting.
No list hygiene
No tailoring to customer interests or journey stages.

And it’s costing you sales.

So, what should you do instead?

COMMENT “EMAILS” to claim your FREE strategy session, and let’s fix this for 2025!

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