#CustomerAdvocacy #CustomerSuccess
Why is Customer Advocacy is an important part of business for all companies? Will it ensure that current operations are focusing on what is deemed best for the end customer? This is a very specialized form of customer service, but it can become difficult to manage, which is why pipe lining could be of tremendous help.
The most common mistakes organizations make with their customer advocacy programs are:
1. They are merely focused on customers who are willing and ready to be advocates.
2. They don't leverage the Customer Success team to constantly nurture potential advocates to help increase the program over time
In this video, Jesse Goldman, VP Customer Success at Influitive, and Irit Eizips, CEO at CSM Practice talk about a breakthrough approach to Advocacy. The conversation between Irit and Jesse includes over 20 Tips for Customer Success teams who wish to play a significant role in increasing the number of advocates for their organization.
0:00 Intro
1:23 Engage
3:10 Create a pipeline
5:30 Advocacy journey
5:39 Score “advocacy readiness”
7:18 Automate content delivery
8:46 Advocacy platform
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Additional Resources
📑 Read this blog: How to Focus Customer Success on Advocacy
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📑 Blog: Customer Advocacy: Definition for Customer Success
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🎥 Watch this video: Optimizing CUSTOMER ADVOCACY
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Whenever you’re ready... here are 3 ways I can help you build, optimize or scale your customer success practice:
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