Destaney Wishon is the CEO and co-founder of Better AMS, an agency based in Bentonville, Arkansas. Her team of Amazon advertising specialists provides in-depth, strategic recommendations on how to optimize Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns for e-commerce businesses.
Kevin and Destaney discuss her agency's origin story, how Amazon is shifting vendor relationships to FBA, the challenges of working with Amazon, including pricing pressures and the general lack of transparency. Then they take a deep dive into some best practices for advertising on Amazon. They discuss common mistakes made by advertisers when approaching advertising on Amazon, the importance of video advertising, including the potential of well-crafted, well-placed video ads to achieve competitive conquest. They also discuss the potential SEO advantages for DTC brands when they create robust product listings on Amazon.
The discussion then pivots to the topic of Amazon PPC optimization and creative strategies, the emergence of new Amazon advertising tools (which may eventually include geo-targeting capabilities), and the importance of using appropriate software to optimize bids and listings.
If you represent a brand that has or will someday have a presence on Amazon, you'll get a lot out of this informative interview.
