Schmincke has enjoyed a consistently high reputation for their artist materials for over four generations. You may have enjoyed working with any one (or more!) of their impressive ranges – everything from watercolours, oils, acrylics and pastels to printmaking colours.
Markus Baumgart, Head of Sales and Marketing at Schmincke, who visited the Jackson’s Studio, and spoke to us about the company’s fruitful history, how production is kept at such a consistently high level, and the importance of both tradition and innovation when it comes to making artist paints.
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0:00 Introduction
0:19 The history of Schmincke: Hermann Schmincke and Josef Horadam
1:26 The history of Schmincke: The formulation of Mussini Resin-Oil Paints and the founding of the company
2:58 The history of Schmincke: The development of Horadam Watercolour Paints
4:57 The production of Schmincke Horadam Watercolours and their unique qualities
8:12 The production of Schmincke Mussini Resin-Oil Paints and the benefits of adding damar resin
10:24 Schmincke Horadam Gouache and the secret behind their vibrant and opaque colour
11:23 The production of Schmincke Soft Pastels and the importance of uncompromised quality
13:28 The production of Schmincke Aqua Linoprint and the benefits of using a natural binder in the recipe
14:03 The development and improvement of Schmincke Primacryl Acrylic Paints
14:50 Increasing the adaptability of oil paint with Schmincke Oil Mediums
16:01 Expanding the potential of watercolour with Schmincke Watercolour Mediums
16:30 Combining colour brilliance and permanence in Schmincke Aquadrop Liquid Watercolour
16:46 Schmincke Liquid Charcoal: 3 shades created from sustainable, vegan and natural materials
18:06 The story behind Random Grey
19:45 The development and production of Horadam Super Granulating Watercolour Paints
22:46 What are Schmincke’s greatest challenges today?
24:24 How many pigments Schmincke use to produce all their colour ranges and the importance of using these pigments
25:18 What is Schmincke’s best selling product range and are there trends in popularity in different countries?
26:26 Schmincke Aero Colour: Opaque, candy and transparent colours
27:06 What colours do the Schmincke team consider their favourites?
28:33 The differences between and the demand for real Cadmium and Cobalt pigments
29:01 What is the company ethos of Schmincke and how would you describe the atmosphere at Schmincke HQ?
31:37 The Schmincke team and their close alliance with working artists
34:38 How environmentally friendly is Schmincke?
35:43 What does the future hold for Schmincke?
39:28 Credits
#behindthescenes #jacksonsart #schmincke
