This is an excerpt of my talk at SMK 2011 in Zagreb. see [ Ссылка ]

Update: Gerd's new Kindle book "The Future of Content" is now available for $3.90 gerd.fm/focbook
Total Reset: Advertising & Marketing In A Connected World

Will we still need advertising-as-we-know-it when we are all connected on social networks, mobile devices and location-based services? Will we continue to accept interruptions by eager brands pushing stuff we'll never need to people we don't care about? What will happen when we are truly 'always on', and inter-connected, on cheap but very fast and powerful mobile devices, listening to our peers instead of some anonymous radio or TV broadcasts? What about social commerce, location-based services, branded content, advertising becoming content and the concept of 'data is the new oil'? Media Futurist Gerd Leonhard will share some key foresights for the next 2-3 years, point out the key trends and show some mind-boggling examples from a global perspective.

You can downloaded the PDF of my slideshow here: [ Ссылка ]

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