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We've probably all heard of Fortnite AND seen the LEGO Fortnite expansion that released late 2023. Earlier this month, December 2024, we saw an update from the LEGO and Epic Games that a new mode will be added for LEGO Fortnite, now known as LEGO Fortnite Odyssey. Essentially just a rebrand, we'll be allowed new areas and roles in the Brick Life area of the game. That being said, LEGO x Epic Games have chosen Madison Beer as their new influencer within their advertisements and commercials.

This stumped me a bit as I was not sure why she would be the main person to be targeted as the influencer for the new LEGO Fortnite. I know she streams on Twitch, but other than that, she has little to no connection to LEGO. In this video, I'll dive into my thoughts as to why they may have picked her to be the new face of LEGO Fortnite, or better yet, why she may be using LEGO Fortnite to get back into mainline conversations!

As always, I'm most interested in YOUR thoughts on this topic so please leave a comment and tell if if I'm completely out of touch, missing something within the community, or if you agree with me!

Please consider that this entire video is my opinions and speculation! So I am certainly entitled to be wrong as I believe time will tell of the true plans.

Will Fortnite SAVE LEGO? I'm Not So Sure.
The NEW Face of LEGO. But Why?

Timestamps:
00:00 | LEGO and Fortnite UPDATES
02:06 | The NEW Face of LEGO Fortnite!
04:05 | The MAIN Reason
06:35 | How Much Did She Make?
07:44 | Scenario 1 - New Direction
08:39 | Scenario 2 - Madison's Return
09:18 | Scenario 3 - LEGO's Saving
10:15 | What do YOU Think?

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Song: Killercats - Kaibu [NCS Release]
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Song: Tobu - Faster [NCS Release]
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Song: Jim Yosef & Alex Skrindo - Ruby [NCS Release]
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