My guest today is Julian Juenemann and he is the founder of MeasureSchool a website dedicated to teaching marketers about tracking, data and analytics.

Julian is a wizard at Google Analytics which is one of my favorite topics at the moment, as labyrinthine as it is. The degree to which you can track your prospect behavior is quite staggering and the more you learn about it, the more empowering you will find it to be.

In today's episode you'll learn how to see if your data is being measured correctly, how to make sense of the data you collect, and, most importantly, how to make decisions based on what you learn.

In short, learning how to track data is the digital equivalent of reading someone's non-verbal communications during a meeting - something that if you're good at it, will give you the edge you need to succeed.

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