Influencers are demographic figureheads - use their insight and status.
They have a following, because they represent the interests and personalities of a specific target audience. Used in the right way, they can create engaging content that's amplified to a much wider audience and their followers - who will pay attention to it.
As part of our 'Digital Bites (and Beer)' Leeds Digital Festival event, our Digital PR Executive, Kenny Metham, discuses the key techniques to make sure your influencer is the perfect fit for your campaign.
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