Incrementum Digital's Liran Hirschkorn & Kate Bray sat down with Vivek Rastogi to discuss the benefits and use cases of Amazon Marketing Cloud, ad strategies for a huge portfolio of brands, why you should "be digital", the biggest mistakes brands make, and more!
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0:00 – Intro
1:27 – Who is Vivek?
2:43 – What’s one thing sellers overlook about digital commerce?
8:17 – Why use AMC? (Amazon marketing cloud)
14:41 – How to build teams around AMC?
18:04 – Ad strategies for a huge portfolio of brands?
20:11 – Why you should ‘be digital’ and not ‘do digital’?
26:07 – Biggest mistake e-commerce brands make?
36:16 – AMC wishlist?
36:47 – Biggest opportunities in the next couple of years?
39:54 - What can brands do in the next 24h to improve retail media execution?
Incrementum Digital is the growth engine to your brand on Amazon. We drive better business outcomes for your Amazon brand with a proven approach to digital marketing, PPC management, creative services, and customer experience, powered by technology and the smartest marketing minds around the globe.
Partnering with our team is like growing an entire e-commerce business overnight. Focus on important areas of your organization by having a certified team of over 100 dedicated Amazon experts leveraging the best strategies, latest data, and technologies to surge your business to new heights.
Here are some of our growth engine solutions:
➤ Amazon Advertising Management (Amazon PPC, DSP, Google)
➤ Account Management, Seller Central Operations
➤ Amazon Account Auditing (Listing Monitoring, Reimbursements, etc.)
➤ Creative Services (Video, Images, Copywriting, etc.)
➤ Influencer Campaign Management
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