A new Gillette commercial calling out “toxic masculinity” has sparked both praise for and criticism of the razor company. But did they get it right or have they missed the mark?
The new ‘we believe’ ad plays on the company’s tagline ‘the best a man can get’ to address issues such as bullying, the #metoo movement, harassment etc.
Despite of backlash from prominent public figures as well as the masses on social media, P&G went on the record to say that their sales remain "in line with pre-campaign levels."
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Debunking the Gillette ad controversy
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gillette commercialgillette toxic masculinitygillette advert 2018gillette controversial adgillette me toogillette commercial parodygillette ad controversygillette ad reactionanti harassmentstop harassmentanti bullyingstop bullyingmodern masculinitycrisis of masculinitymanhoodempowermentme too movementad campaign