What is the reception and impact of a COVID-19 vaccine likely to be like? Is the fate of the vaccine already sealed by the public and political tug-of-war over its rapid approval? Are we likely to see the same fault-lines as with the MMR vaccine, or would a COVID-19 vaccine have the potential to change the debate about vaccination? How will the recent U.S. election change the dynamics of how the vaccine is received?
More generally, under what conditions do people tend to trust vaccines? What has worked in the past when it comes to vaccination campaigns, and could potentially work in the future? Does it help to frame the matter not as individual decision but in relation to one’s network of family and friends? What are, conversely, the sources of resistance to vaccines or of vaccine hesitancy? How should a vaccination campaign be framed and organized?
We explore these questions and more with an esteemed panel of practitioners, communication specialists and social scientists including Amanda Cohn (CDC), Rupali Limaye (Johns Hopkins), James Colgrove (Columbia), Jane Zucker (NYC Department of Health and Mental Hygiene) and Jennifer Reich (University of Colorado).
0:00 Introduction
4:24 James Colgrove: A COVID-19 Vaccine in a Time of Heightened Mistrust of Vaccinations
18:32 Amanda Cohn: Vaccinate with Confidence for COVID-19 Vaccines
35:44 Rupali Limaye: Vaccine Hesitancy and COVID-19: What is the role of trust?
52:16 Jennifer Reich: A (Possible) COVID-19 Vaccine in a Time of Heightened Mistrust
1:09:31 Jane Zucker: Addressing Vaccine Hesitancy
1:30:16 Audience Q&A
2:01:21 Concluding remarks
The Trust Project @ Columbia is a 2020-2022 Mellon Sawyer Seminar, funded by the Andrew W. Mellon Foundation. More information can be found at:
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*Speaker bios*
Dr. James Colgrove is a Professor of Sociomedical Sciences at Columbia University's Mailman School of Public Health. His research examines the relationship between individual rights and the collective well-being and the social, political, and legal processes through which public health policies have been mediated in American history. He is the author of Epidemic City: The Politics of Public Health in New York; State of Immunity: The Politics of Vaccination in Twentieth-Century America; co-author of Searching Eyes: Privacy, the State, and Disease Surveillance in America; and co-editor of The Contested Boundaries of American Public Health.
Dr. Amanda Cohn currently serves as the Chief Medical Officer of the National Center for Immunizations and Respiratory Diseases (NCIRD) and Executive Secretary of the Advisory Committee on Immunization Practices. She previously served as the Deputy Director of NCIRD’s Immunization Services Division. She obtained her medical degree from Emory University
School of Medicine and completed a residency in pediatrics at Boston Children's Hospital and Boston Medical Center in Massachusetts.
Dr. Rupali Limaye is a full-time faculty member at the Johns Hopkins Bloomberg School of Public Health. She serves as the Director of Behavioral and Implementation Science at the International Vaccine Access Center, as well as the Associate Director for Behavioral Research at the Institute for Vaccine Safety. Her work examines how various influences affect health behavior and how to leverage those influences to affect positive behavior change. She also studies how health information can best be communicated to individuals in different contexts and through different channels.
Dr. Jane Zucker has led the NYC Health Department’s Bureau of Immunization for the last 16 years. She oversees programs and policies to increase immunization coverage of adults, adolescents and children in New York City by working with clinicians and communities. Prior to that she worked as an epidemiologist at UNICEF and the CDC. She holds an M.D. from the Mount Sinai School of Medicine and an MSc in Epidemiology from the Harvard School of Public Health.
Dr. Jennifer Reich is a Professor of Sociology at the University of Colorado. Her research examines how individuals and families weigh information and strategize their interactions with the state and service providers in the context of public policy, particularly as they relate to healthcare and welfare. She is author of two award-winning books, Fixing Families: Parents, Power, and the Child Welfare System and Calling the Shots: Why Parents Reject Vaccines.
*Moderator bio*
Gil Eyal is Professor of Sociology at Columbia University, where he is also the co-Director of the Precision Medicine & Society program, and he leads a Mellon Sawyer seminar on "Trust and mistrust of Experts and Science." His most recent book is The Crisis of Expertise, published by Polity Press in 2019. Previously, he co-wrote The Autism Matrix, published by Polity Press in 2010.
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