Aside from wedding photography, one of my other favorite genre of photography are lifestyle and branding photography for small to large business owners. I like to create more of a relaxed and lifestyle feel to my images and always curate/direct (posing, direction, aesthetics) the shoot so that it reflects the clients brand and business. In this video, I share with you some tips and tricks on how I create, curate, and produce branding and lifestyle images for all my business clients. If you stick around to the end, I also share the behind-the-scenes of one of my most recent branding and lifestyle sessions. To view the final products delivered to my client, click on the following link: [ Ссылка ]
Download the 'Identify Your Clients Brand/Business' worksheet here: [ Ссылка ]
This should help you to create and curate the images of your client to reflect who they are as a business owner and what they offer.
Here are the topics I cover:
0:35: What is lifestyle branding photography?
1:20: Tip #1: Do the research. Understand who your client is as a business and brand.
2:03: Tip #2: Find the right location tailored to your clients brand
2:24: Tip #3: Cover the baseline--take the professional headshots as well as lifestyle photos
2:36: Tip #4: Incorporate their business, personality, brand into the photos
2:56: Tip #5: How to frame the images
3:47: Behind-the-scenes of a lifestyle and branding photography session
Equipment I used for this photo session:
Camera Body Canon 5D Mk IV : [ Ссылка ]
50mm F1.2L Prime lens: [ Ссылка ]
100mm F2.8L Macro Lens: [ Ссылка ]
24mm F1.4L Prime Lens: [ Ссылка ]
35mm F1.4L Prime Lens: [ Ссылка ]
Website: [ Ссылка ]
Instagram: [ Ссылка ]
Facebook: [ Ссылка ]
Pinterest: [ Ссылка ]
