Stakeholders are important to identify and to manage in order for our businesses and/or projects to have a high chance of success, but how can we ensure we use our limited resources – time and money – in an efficient way? This is where Mendelow’s Matrix can help make our lives easier and more focused.
Mendelow (1991) suggests we analyse our stakeholder groups based on Power (the ability to influence our organisation strategy or project resources) and Interest (how interested they are in the organisation or project succeeding). Remember, all stakeholders may seem to have lots of power or we hope they would have lots of interest, but relatively speaking, some stakeholders will hold more Power than others, and some stakeholders will have more Interest. For example, a director is likely to have high Power and high Interest in the organisation, whereas the Government would have high Power to impact strategy via regulation, but potentially less Interest – the same with a large competitor.

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