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Anastasia Sartan, CEO, StyleHacks
Abstract:
What I learned while trying to replace a human sales associate with an AI: Customers now expect personal, expert level guidance (market overview). The conversational design is still in its infancy (technical challenges and potential solutions). The best strategy right now is to blend AI with expert knowledge (our user-testing failures and business outcomes in numbers). Our use case - [ Ссылка ] The audience will walk away with the expanded understanding of major retail discovery shift enabled by AI technology. We are moving from the old world discovery—do it yourself by searching and scrolling for hours— to the new world discovery by using normal language.
Bio:
Founder of StyleHacks, a virtual shopping assistant (funded by Google and Founders Fund), a Finalist for Ernst&Young's “Entrepreneur of the Year 2015,” Anastasia is a seasoned retail innovator, having previously built and sold the leading Russian fashion retailer. Speaker at StartupGrind by Google 2019, Founders Fair by Vanity Fair 2018, F8 2017, MobileBeat by Venture Beat 2017. Featured in Forbes, The Verge, Venture Beat, Fashionista, Quartz, WWD, Cosmopolitan, Glamour, Harper’s Bazaar, Vogue. Mom of two toddlers and a proud supporter of Mompreneurs everywhere.
