Here in Chiapas -- the Southernmost and poorest state of Mexico, the people drink on average 2.5 liters of Coca-Cola PER DAY. That is more than any country in the WORLD per capita.
In a state where they say there are massive shortages of drinking water, Coca-Cola is found in abundance and it's THE beverage of choice. It's said to be everywhere, from popular restaurants to rural villages and small shops. It's unavoidable.
But the most surprising is that Coca-Cola is viewed as spiritual to the indigenous people in Chiapas. In a town called San Juan Chamula, Coca-Cola is deeply intertwined with its culture. It's used as an offering in their main place of worship. They believe that Coke can heal the sick, proving to be one of the most interesting rituals known.
As a result of all of this binge coke drinking, it's no surprise that diabetes is becoming a huge problem but there's something unexpected that the media is not reporting and in this series we will take you on an epic but dangerous journey across the complicated region of the highlands of Chiapas to uncover the truth!
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