Welcome to another nugget of information, perspective or experience from Michael Donovan about #automotive #digital #marketing.

Michael recalls the beginning of his career in the automotive industry. He compares is to the Gold Rush, and shares his windfall earnings.

Did you know...
Michael has nearly two-decades of experience working in the automotive industry in the US market. Having started in an agency that his brother Robert had started in 2007 Michael quickly picked up on not only the cutting-edge best practices, but started to develop his own interpretation of what would later become his core strategy. The cornerstone of his approach was mastering Organic traffic. He would analyze datasets for hours, days and weeks to discover the highest value opportunities. That is why a solid SEO strategy has always been the cornerstone. In fact, Michael was building and launching model specific landing pages since 2009. When Toyota was launching the Prius Plug-in Michael not only built pages that ranked for the markets that the Lia Auto Group had stores in, but his pages actually outranked www.Toyota.com.

"I can tell you that I have seen a lot, but so can anyone who has worked in the space. I can tell you that I've done a lot, and again so can many others who have worked in the space for any period of time. What I am doing with our channel is something I haven't seen. I am being brutally honest, and showing dealers how useless an agency is. Show me anyone else that's doing that. I am it baby, so buckle up and enjoy the ride. It might be bumpy at times, but it's going to be great!"

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