Stanford Professor of Sociology Mark Granovetter is the recipient of the 2013 Everett M. Rogers Award.
Cited over 24,000 times, Granovetter's 1973 paper "The Strength of Weak Ties" is a social science classic and a milestone in network theory. Our close friends are strongly in touch with us and each other, he wrote, but our acquaintances -- weak ties -- are crucial bridges to other densely knit clumps of close friends. The more weak ties we have, the more in touch we are with ideas, fashions, job openings and whatever else is going on in diverse and far-flung communities.
Granovetter will present "The Strength of Weak Ties" Revisited. He will discuss how he came to write it; where it fits in the history of social network analysis; how its argument has held up over the years; and its significance in recent social revolutions, where it's often been claimed that social networks are at the core of new political developments.
