For the first time in the history, Pantone recognizes that a city has a special colour. The search for that color is the result of the creative and technology project leaded by dommo for the launch of the new gin called 'Tanqueray Flor de Sevilla'. The creative challenge was to emotionally connect a typically English gin brand with a Spanish city as Seville. Tanqueray and Dommo decided to find the colour identity of the city through a Big Data study and to give it to the city as a tribute.
