The product or service that you offer need to be developed for a certain profile or profiles.
This stage is not nice to have but a must have and crucial to increase startup chances to success
by defining the right audience, searching and learning its needs you can offer significant values to your crowd.
on the other hand, Wrong definition or no definition will probably lead to a very low ROI, if any.
so remember, finding the right potential profile and understanding unique needs are critical and might effect in a significant way in future stages.
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