(20 Apr 2014) Beijing's annual auto show opened on Sunday with foreign brands unveiling dozens of new models and concept cars, eager to get a bite of the rapidly expanding Chinese market.
Last year, sales in China rose by 15.7 percent from 2012 to 17.9 million vehicles and car makers from Europe, America, Japan and Korea with more advanced technologies than the domestic market have spent heavily to appeal to local tastes.
Alan Mulally, President and CEO of Ford Motor Company, said Ford adjusted their designs after Chinese buyers said they wanted more room in the back seats.
He said this was one example of Ford using the best ideas from around the world and was "led by the Chinese taste."
China's domestic brands have been slowly and steadily losing market share over the past year.
Zhang Yale, an auto analyst for Auto Foresight magazine, said one reason for the dip was that domestic car makers failed to react when foreign brands started producing cheaper cars for the Chinese market about five years ago.
But Chinese brands are upping their game to try and win back the local market.
Chery unveiled the 'alpha' and 'beta' cars, each targeting the SUV and sports market.
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