In recognition of LGBT Pride Month 2019 Mercedes-Benz USA teamed up with Australian director Jason Evans to create a new spot that celebrates the fundamental importance of human connection.

Cast from New York’s diverse LGBTQ community the campaign brings together a group of mostly non-actors. Weaving together a poetic and affecting narrative, representative of the broader LGBTQ community. The brand chose to work with Leyna Bloom as narrator, who recently became the first transgender woman of color to star in a movie which premiered at Cannes.

It is Leyna’s powerful narration, thread throughout, that is the backbone of the piece. The video begins, “For me, everything started from within. I grew up in a world where I didn’t fit in so I wanted to create a new world that I did” before Leyna shares insights into her personal journey including struggles and achievements, looking to both the future as well as acknowledging the past.

Check out my article for Marketing the Rainbow: [ Ссылка ]

Director:​ Jason Evans
DP:​ Anthony Carella
Narrator:​ Leyna Bloom
Production Company:​ Curfew
Agency:​ The Mixx

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