Today on Whole Whale TV, we teach you how to take ghost spam out of the equation for more accurate reporting. Watch this episode for a step-by-step guide on creating a Google Analytics spam filter, and tackle ghost spam by using these steps to create a custom hostname filter.
To ensure all data collected by Google Analytics is valid, we configure filters to prevent meddling bots from spamming our GA accounts. Follow these simple steps to remove three types of spam: ghost spam, crawler spam, and fake language spam. Whole Whale recommends troubleshooting all new filters in an account’s Test View first, then copy/pasting your perfected configuration into your Master View.
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Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, Whole Whale leverages existing resources to see, "What else can this do for us?"
By using data analysis, digital strategy, web development, and training, WW builds a 'Data Culture' within every nonprofit organization they work with.
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