Africa. Now. is a series by Design Indaba surveying creative work being produced across the continent right now – from design and architecture to art, music, fashion and innovative technology.
Africa has been a pinnacle contender in arts and culture for centuries. In a developing economy, a large portion of growth is attributed to creative culture in the way of churning social interest, ultimately promoting the continent’s key economy. AFRICA. NOW. taps into the psyche of a creative community working towards a brighter future, one that not only creates for the purpose of aesthetic appeal, but that endeavours to find creative solutions to many of the continent's socio-economic deficits.
Design Indaba has always recognised that Africa is on the verge of massive growth into global markets, and have been actively showcasing the best of unexpected African design, fashion, décor and architecture to the world through the Africa. Now. series and exhibition. It is not a retrospective of a typecast past nor a utopian vision of an imagined future.
It reflects the Africa that is.
In this video series of Africa.Now we travel into different regions of Africa to uncover the untold stories of the continent. We invite you to meet the Africa you don't know.
So far we have created multiple video series featuring designers from different regions of Africa and annual exhibitions showcasing the best and most inspiring work.
Africa.Now is proudly produced by Design Indaba for designindaba.com. We believe in a better world through creativity and that a better future is possible by design.
See more at www.designindaba.com
