PUMA surprises with a new style to its popular Rider franchise, the Wild Rider. Neymar Jr’s favorite new shoe off-pitch was inspired by the movement and motion of city life.

PUMA ambassador Neymar Jr. is always pushing himself forward, making the Wild Rider the perfect shoe for his first major lifestyle campaign with PUMA. Not only is he known for his accolades on the pitch, but his style off the pitch also draws a lot of interest. As someone who is changing the game, he embodies the theme of the shoe, made to celebrate youth culture and mobility.

“As someone who loves streetwear, I was thrilled when PUMA approached me about being the face of a shoe outside of football,” said Neymar Jr. “You won’t take the Wild Rider off; I’ve been wearing it non-stop. É o meu favorito!”

Credited to PUMA. This is for fair media usage purposes only.

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