#personalbranding #lawfirmmarketing #lawyermarketing
How to build personal branding for lawyers?
We’re in a new age of marketing that relies heavily on human-to-human interaction and authenticity, and more than half of consumers are conscientious and strategic in their search for service providers and are willing to pay more to engage with providers with whom they connect and understand.
Your brand as an attorney matters now more than ever.
So, how do you build a personal attorney brand that strengthens your legal practice and can build authority and connections with potential clients within and outside your law firm's marketing strategy?
Let’s talk through four attorney branding tips to build authority and connections with potential clients:
CHAPTERS
00:00 Intro
00:35 #1 Identify What You Want to Be Known for
01:38 #2 Your Personal Brand Statement
02:50 #3 Your Personal Brand Should Be Woven In All Your Marketing
04:09 #4 Leverage Your Personal Brand With Video
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