In this panel session, entitled "The Transformation of Anfield", which was sponsored by KSS, speakers Paul Cuttill, Vice President, Stadium Operations, Liverpool FC, Jon Lee, Director, 20.20 Ltd and Debbie Power, Associate Director, KSS, discussed the redevelopment of the Main Stand and what it meant for the Club from a commercial point of view.

The panel also touched on the planned Anfield Road Stand expansion.

Anfield's Main Stand hosted the 2021 edition of ALSD International; the one & only event dedicated to the Premium Seat & Sports Hospitality sector outside of North America.

#LFC #PremierLeague #StadiumDesign #stadia #SportsBiz

#alsdinternational #sportsvenuebiz #SportsVenueBusiness

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