Selling display ads to local SMBs is hard. Often these businesses are lacking knowledge about digital ads and good banners ... but the lack of landing pages is even worse.

No matter how high the click rate (CTR) might be, if the user ends up at a digital business card that adds no value to the campaign and no call-to-action, all clicks are wasted. Even the local advertisers that pride themselves with great websites often lack the clear call-to-action for the specific current offer they want to promote ... or overdo it massively with huge content libraries, videos, interactive elements, etc. than to focus on a clear conversion. If a user is overwhelmed, he will just bounce.

This video shows how to solve these challenges as a publisher with lots of small and medium-sized advertisers without arguing about "bad websites" but delighting with "Google-Places-like" super-condensed and focused "instand landing pages".

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