Google, along with other advertising platforms, tracks and measures the conversion of leads through a combination of tracking technologies, user interactions, and data analysis.
When you set up a Google Ads campaign, Google provides you with a conversion tracking code or pixel. This code is responsible for recording certain actions, like form submissions or purchases, as conversions.
Google Ads provides a dashboard that displays conversion data, including the number of conversions, conversion rates, and other related metrics. This information helps them evaluate the success of their campaigns and refine their strategies for better results.
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