Storytelling in business has been a hot topic for quite some time, but crafting a strategic narrative is a newer concept, one that our guest, Guillaume Wiatr, knows a lot about.

And Guillaume says being intentional about strategic narrative in business is a critical mistake many businesses make.

What’s the difference between a story and a narrative?

As Guillaume shares with us, the old question of the glass half full or half empty can be instructive. The glass itself is the story, your perspective on its disposition is the narrative.

In this conversation, Guillaume helps me understand the difference between a story and narrative, and how the process is both a decluttering of noise, and a creating of clarity.

If someone were to ask me before this conversation what Guillaume does, I would have said that he helps entrepreneurs and business owners craft the story they tell about the why, how, and what they do.

Problem is, that would have been wrong.

Guillaume is quick to use words like abundance, joy, and love, but is clear about how these things need to be applied in a systematic approach that produces money, for his clients and him.

He also says that for many new business owners, despite what Simon Sinak says, starting with why can be dangerous.

In this episode, Guillaume answers the following questions:
• What is the difference between a story and narrative?
• How is narrative used in business?
• What does narrative literally mean?
• What are some common examples of narratives in business?

Our conversation about finding one’s superhero powers can be an example of a narrative (so meta!) and in that part of the conversation we come up with the equivalent of the Jump to Conclusions Mat…the game of Ikigai Twister. #TrademarkThatShit

My favorite quote from the episode: “My number one client is myself.”

I love Guillaume’s authenticity and conviction in this statement. It’s not narcissism or egotistic, it’s clarity that he needs to bring his A-game everyday to serve his business…and that only happens by providing business value to the clients he serves.

What I know to be true about the episode: Guillaume’s ability to help new solopreneurs and business owners think more deeply about the narratives they can own and craft for themselves is really powerful. Taking agency and accountability for one’s narratives is a superhero power.

What I learned from the episode: Guillaume’s example of the doctor office as part of a designed narrative made me realize how narratives are intentionally built into environments and into systems.

I hope you enjoy the episode. If you do, please share it with a friend, and like and subscribe (YouTube) or a review (Apple). I appreciate it.

Links to the resources mentioned in this episode can be found at the episode page: [ Ссылка ]
- Guillaume’s company, Metahelm
- Metahelm’s Narrative Power Assessment
- Book: "Back of the Napkin" by Dan Roam

If you like the conversation, please share this episode with one other person. Thank you!

Music in this episode created by Ian Kastner.

"What Do You Know To Be True?" is a series of conversations where I speak with interesting people about their special talent or superhero power and the meaningful impact it has on others. The intention is to learn more about their experience with their superhero power, so that we can learn something about the special talent in each of us which allows us to connect more deeply with our purpose.

"What Do You Know To Be True?" is hosted by Roger Kastner, is a production of Three Blue Pens, and is recorded on the ancestral lands of the Duwamish and Suquamish people. To discover the ancestral lands of the indigenous people whose land you may be on, go to: [ Ссылка ]

ABOUT THE PODCAST

Charting a path to purpose starts with a deeper understanding of one’s superhero power and how to make a meaningful impact in service of others.

This podcast is for anyone who helps other people unlock their challenges and achieve their potential. Our audience wants to think deeply about their work and how to increase the positive impact it has in service of others.

The goal of these conversations is not to try to emulate it or “hack” our way to a new talent. Instead, the intention is to learn more about their experiences with their superhero power, and in doing so maybe learn something about the special talent in each of us that makes us unique.

Our guests bring humility, insights, gratitude, and humor as they delve deep into their experiences, learnings, and impact their "superhero power" has had when used successfully.

The path to purpose: Ordinary people, extraordinary talent, meaningful impact in the service of others.

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