In this episode, hosts Steven Jack Butala and Jill K DeWit dive into the powerful red green yellow test, a method they developed for determining the best places to send direct mail for real estate deals. This technique has become a key part of Land Academy’s success and has been widely adopted by others in the industry. Learn how the red green yellow test works, why it’s so effective, and how you can use it to make smarter, data-driven decisions when sending out your next batch of mail.
KEY TOPICS:
Introduction To The Episode [00:00]
This episode number 2026 today the topic is and we're going to talk about how to locate places to send mail using the Land Academy red green yellow test.
Explaining The Red Green Yellow Test [03:23]
The whole point of the red green yellow test is to analyze from a data standpoint each one of those zip codes.
Key Indicators In The Red Green Yellow Test [05:34]
It's all about if I get a property in this ZIP code, will it sell fast and what type of property do they want?
Setting Acquisition Criteria For Success [10:07]
Pick an acquisition criteria that you really start with. What? How much money do I want to spend?
Final Thoughts From Jack And Jill [14:01]
We are Jack and Jill, information and inspiration to buy undervalued property.
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🟢 ABOUT US 🟢
Land Academy provides education and professional-grade tools to purchase real property for half of its resale value. Land Academy is an environment where we teach ambitious real estate professionals how to buy unwanted rural land and sell it for more on the internet with the Cash Flow from Land program in this three-step process:
1. Identify a rural market where there is a lot of unwanted land.
2. Contact the owners of the property and purchase it for next to nothing.
3. Sell it on the internet for more than you paid.
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