Dig into the Romeo and Juliet Effect, which describes the tendency to find someone more desirable when met by parental opposition.

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In 1972, psychologists at the University of Colorado surveyed 140 couples to determine whether a relationship facing parental disapproval was more likely to strengthen or crumble under the pressure. Can long-term success of a romantic relationship be predicted by the perceived approval or disapproval of the couple’s friends and family? Dig into the trend known as the Romeo and Juliet Effect.

Directed by Maryna Buchynska, and action creative agency.

This video made possible in collaboration with Character Lab
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A special thanks to H. Colleen Sinclair and Diane Felmlee who provided information and insights for the development of this video.

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