Megatrends & Tourism Part 3
Urbanization
Megatrends are long-term shifts in behaviour and attitudes that have global consequences on multiple industries. In this third instalment of the Megatrends & Tourism Series, this post discusses another dominant and transformational megatrend, the move towards ‘Urbanization’. Tina highlights how urbanization is increasingly on a collision course with the Travel Megatrend and suggests ways in which tourism operators can act in order to remain socially-relevant and financially-sustainable in an increasingly urbanized world.

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