This is a 5 out of 5 star review of Diffusion of Innovations by Everett Rogers. If you want to INNOVATE and CHANGE the world you MUST know what you going up against. The theory of Marketing Chasm, Disruptive Technology, and Disruptive Innovations are now commonplace as it was popularized by popular works like The Tipping Point and Crossing the Chasm. However the original research that these books were influenced by explores these concepts in far greater depth, delivering the reader a full, intuitive understanding of have innovation works and what change agents, opinion leaders, adopters, laggards, and other such concepts truly are.
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The 12 subjects covered are:
📘 Psychology, Philosophy, Buddhism, Spirituality
📕Finance, Trading, Investing, Economics
📙Managment, Innovation
📗World War 2 topics And Great Literature
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