Join us as we explore the broad and powerful impact of media in shaping the political landscape, from historic televised debates to the digital age. Beginning with a look back at the 1960 Kennedy-Nixon presidential debate, we highlight how media has transformed political campaigns and public perception. Our discussion extends beyond this pivotal event to examine the various roles media plays in politics. We delve into agenda-setting, gatekeeping, and framing, illustrating how media coverage influences public priorities and perceptions. The lecture also tackles the critical role of media as a watchdog, its responsibility in holding governments accountable, and the challenges posed by sensationalism and infotainment. We confront the issue of declining trust in media, dissecting its roots in political polarization, the rise of partisan news outlets, and the echo chambers created by social media. Understand how media bias is perceived differently across the political spectrum, from accusations of corporate influence to claims of ideological slanting. This comprehensive analysis provides a deeper understanding of the intertwined relationship between media and politics, inviting viewers to reflect on the implications of media influence in our democracy.
