How is China experiencing its new normality? How will this new scenario affect imported wine and the Italian wine-makers active on this market? To date, per capita wine consumption comes to barely 1.2 litres (compared to 37 in Italy) yet this market nevertheless ranks fifth in world for consumption by volume after the United States, France, Italy and Germany. Who are the allies of Italian wine? In this webinar, we will seek to outline how wine consumption has changed, who the new consumers are, why off-line is far from over and where imported wine is drunk and why, for example, the world of mixology can help wine. Chinese style education, PinDuoDuo-style e-commerce, Northern China and first-tier cities. A great deal has changed in China. Industry and communication experts will help us better understand the evolution of consumption in China and reveal scenarios and prospects to help guide the recovery.
Speakers:
Giovanni Mantovani, CEO Veronafiere
Simone Incontro, General Manager Veronafiere Asia
Leon Liang, Chief Operation Officer & Wine Educator Grapea & Co.
Alan Hung, CEO Pacco Communication
Cynthia Yang, Vice President Sunlon JD.com group
Jim Boyce, Founder Grape Wall
Julie Tu, KOL and founder, Miss Gouben social platform
