The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million By Mark Roberge - Free Audiobook Summary and Review
Use data, technology, and inbound selling to build a remarkable team and accelerate sales
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand.
As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements:
Hire the same successful salesperson every time — The Sales Hiring Formula
Train every salesperson in the same manner — The Sales Training Formula
Hold salespeople accountable to the same sales process — The Sales Management Formula
Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula
Leverage technology to enable better buying for customers and faster selling for salespeople
Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless.
The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable.
A formula does exist.
Great Book that expands on the image of sales and just why its a extremely fruitful career
This book is fundamental for anyone looking to getting a better understanding of not just sales but creating a revenue stream model for a business. I have worked in startup land for quite some time now and this book has an authentic twist on sales from methodology to identifying noise and adjusting accordingly. It's important to note that the other is not only from a reputable organization that has transcended numerous organizations, including some I've worked for. But also because he does not come from a sales background, in fact he's an engineer by trait. This unique combo isn't typically found to be successful so his insight is extremely validated. Additionally, my favorite part of the book is his attempt to changed the vexing outlook that people have towards sales. His explanation on addressing the dogma of others in the profession is not only inspiring, but also thought provoking. A job well done with the Sales Acceleration Formula! Brilliant.
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