Grounded theory is one of the most widely used methodologies in qualitative research today. The concepts of grounded theory can feel complicated to wrap your head around, so we explain it in one minute!
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Grounded theory is a qualitative method that enables you to study a phenomenon and discover new theories that are based on the collection and analysis of real world data.
Unlike traditional hypothesis-deductive approaches of research, where you come up with a hypothesis and then try to prove/disprove it, grounded theory is an inductive approach where new theories are derived from the data.
The process of data collection, data analysis, and theory development happen in an iterative process. Iterative data collection and analysis occurs until you reach theoretical saturation, the point at which additional data adds no additional insight into your new theory.
