Years ago, fans relied heavily on traditional televised coverage of the Olympics on their dedicated domestic broadcaster. Now, digital outlets have become a 24/7 outlet for live and on-demand content that can be digested at a leisurely pace. For this summer's competition, the strategic partnership between Play Anywhere — a company that enables new revenue streams through interactivity — and Dentsu — the entity assisting with broadcast rights for many nations in Asia — has resulted in a live-stream offering that displays pertinent information like medal count, daily schedules, trivia, and more.
Play Anywhere's Chief Strategy Officer Peter Scott details how their workflows are being used by various broadcasters, how this feature is augmenting linear viewing via a second-screen experience and creating robust mobile viewing, how the choose-your-own-adventure nature of the product is informing and entertaining fans in different ways, and the impact of this solution on future Games.
