(29 Jun 2011) HEADLINE: Gangster's girlfriend focus of TV ad blitz
CAPTION: With Osama bin Laden captured, the FBI is focusing on another most-wanted: James "Whitey" Bulger, wanted for 19 gangland killings. In a twist, the FBI has launched an ad campaign aimed at finding his girlfriend. (June 21)
NB. THIS IS A VOICEOVER TRANSCRIPT, NOT A FULL SHOT LIST
WITH OSAMA BIN LADEN GONE, THE F-B-I IS TURNING ITS SITES ON A HOMEGROWN CRIMINAL.
"Whitey Bulger is wanted for 19 murders."
THEY'RE USING A NEW TECHNIQUE:
"60 year old Grieg is the girlfriend of 81 Bulger. He has a violent temper."
A TV AD CAMPAIGN, FOCUSED NOT ON THE CRIMINAL HIMSELF, BOSTON GANGSTER JAMES "WHITEY" BUGERSBUT ON HIS GIRLFRIEND, CATHERINE GRIEG.
"On the theory that if we find her, we find him."
THE ADS ARE RUNNING ON TV SHOWS THAT HAVE MOSTLY OLDER FEMALE VIEWERS.
"Going across the internet, going across television, always good to go to these multiple platforms, and most importantly replacing the 'Most Wanted' poster which we've always seen hung in post offices and as we know, no one goes to the post office anymore."
THE ADS ARE NOW RUNNING IN 14 TELEVISION MARKETS IN THE U-S.
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