Supermarkets have ultra-specific beauty standards for corn cobs, resulting in over 2 million cobs being rejected on just one farm alone. Corn with dimpled kernels or odd shapes or that looks a bit “odd” is immediately rejected, even though it tastes just as good as the so-called “perfect” counterpart.⁠
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Unrealistic beauty standards are just one of the many challenges corn farmers face. With the weather being extremely uncertain, farmers are struggling to create ideal growing conditions for corn. If we keep rejecting corn just because it doesn’t look pretty, farmers will lose more money, and we’ll end up paying more for corn. ⁠
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Luckily, we were able to rescue over 500,000 corn cobs, and you can find them in your Farmers Pick Family Pick and Couples Pick boxes.⁠
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But we need your help to rescue more corn and other perfectly imperfect fruits and veggies. Try a Farmers Pick box today and join us in reducing food waste!⁠
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