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In Chapter 9 of 23 in his 2013 Capture Your Flag interview, author and public speaker Simon Sinek answers "What Have You Found to Be the Key to Creating Successful Project Collaborations?" Sinek notes collaborative success comes from first being clear on goals and how the individual and team will contribute to those goals. Clarity here creates motivation built upon shared values and beliefs teams can use to successfully work together. Sinek notes how self-centered behavior breaks down trust and the ability to form long-term collaborations. Using ad agencies as an example, Sinek shares how breakdowns in transparency and respect impair collaborative potential. Simon Sinek teaches leaders and organizations how to inspire people. Sinek is the author of two books, "Leaders Eat Last: Why Some Teams Come Together and Others Don't" and "Start With Why: How Great Leaders Inspire Everyone to Take Action". He is a public speaker, an adjunct professor at Columbia University and a Brandeis University graduate.

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