An Instagram post from Joe Rogan "blew the world apart" for Sushi by Scratch in Austin, Texas.
For the rest of the episode (a conversation with chef Phillip Frankland Lee):
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When the pressure of COVID restrictions in Los Angeles pushed chef Phillip Frankland Lee (chef-owner of Scratch restaurants, which comprises Sushi by Scratch, Pasta Bar, and Scratch Bar & Kitchen) to set up shop in Austin, Texas, it didn’t take long for the gamble to pay off. Sushi by Scratch was a hit already doing well when a social media push from an early Austin guest — Joe Rogan, who, as out listsners know, took all our Spotify money — that sent things into another stratosphere for Phillip’s company.
In this conversation, Phillip tells Mike Beltrán about how his career in food began, the experience of earning his first Michelin Star, the impact of a social media post from Joe Rogan, and Sushi by Scratch’s new Miami outpost, which is opening at The Stirrup House, the historic home behind Ariete.
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