BYU vs. Colorado: A Big 12 Championship Game Financial Boon
A potential Big 12 Championship game featuring BYU and Colorado would be a game-changer, not just on the field but in the financial landscape of the conference. Both programs bring unique assets to the table that would make this matchup a revenue-generating spectacle.
National Brand Power
BYU boasts one of the most passionate and widespread fan bases in college football, thanks to its connection with The Church of Jesus Christ of Latter-day Saints. This gives the Cougars a global reach, with fans tuning in from all over the world. Colorado, revitalized under Deion Sanders, has rapidly become one of the most talked-about programs in the country. Sanders' star power and ability to draw attention from both traditional football audiences and casual fans create a media frenzy around every Buffaloes game. Combining these two fan bases in a high-stakes championship setting would generate massive viewership numbers, making it a lucrative opportunity for the Big 12.
Ticket Sales and Local Appeal
Both BYU and Colorado have devoted fans who travel well. Hosting this championship game in a neutral location like Arlington, Texas, could result in sold-out stadiums, with fans flocking to support their teams. The excitement of a BYU-Colorado matchup, especially given their unique styles and new rivalries within the Big 12, would amplify ticket sales and game-day revenues.
Media and Sponsorship Revenue
A championship game between these two programs would also attract significant media attention. Networks would compete for broadcasting rights, and advertisers would pay premium rates for spots during the game. With the expanded playoff format increasing the stakes for conference titles, a BYU-Colorado showdown could even attract casual fans, boosting ratings further.
This matchup would epitomize the Big 12's new era, blending legacy programs like BYU with rising stars like Colorado, making it a financial and cultural win for the league.
Follow & Subscribe on all Podcast platforms…
🎧 [ Ссылка ]
Locked On College Conferences, HBCU, Basketball & More
🎧 [ Ссылка ]
Follow on Twitter: [ Ссылка ]
Follow the show on Twitter: [ Ссылка ]
