As part of The Chartered Institute of Marketing's new Social Media Benchmark, Ash Roots, Head of Online at UK mobile operator Three, discusses social media in 2012:
• What are the best metrics for evaluating social media?
• How can you assess whether you're investing sufficiently in social media?
• What's the right skillset for social media?
Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.
ABOUT THE INITIATIVE
How are businesses grappling with, adapting to, investing in and getting value from social media? What are the big opportunities presented by social media and where are the vulnerabilities? The Social Media Benchmark is the new, definitive response to these questions, conducted every six months to ensure it remains current.
