Hello, welcome to the latest hi, tech. Glossary.

I wanted to tackle omnichannel today, because it’s another term I hear used rather loosely and it’s worth getting it right.

So let’s jump in:

Omnichannel: An integrated strategy that puts the customer in control. The customer can access a brand where, how, and when they want, online or offline.

In this hi, tech. video:

00:20 What is an omnichannel strategy?
00:42 Omnichannel strategy example: Ford
02:12 Omnichannel strategy vs. Multichannel strategy
02:57 Omnichannel challenges and technology
03:43 Omnichannel strategy: A definition

#strategy #omnichannel #ecommerce

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