Running a business today means you need to have an online presence, but keeping up with multiple social media platforms can quickly become overwhelming. That's why we brought on social media expert Annie Schiffmann to share her top tips for creating an effective yet efficient social media strategy.

In this episode of Talk Commerce, host Brent Peterson interviews Annie Schiffmann, founder and CEO of Downstage Media and author of the book “Simple Social Media.” They discuss crucial topics like:

• How to choose the right 1-2 social platforms for YOUR business and workflow - not just where your audience is (4:57)
• The difference between scheduling and automating posts - and why automation will save you more time (6:04)
• Biggest mistakes people make with social media frequency on each platform (17:41)
• Keeping your business brand separate from your personal brand online (20:15)
• Why you need to niche down on social media (23:20)
• Annie’s “PAGER” method for developing consistent content (28:36)

Annie is passionate about helping entrepreneurs and marketers create an engaging social media presence WITHOUT getting overwhelmed by all the options out there. With her background as an actor and comedian, she also thinks Brent is pretty hilarious - listen for yourself!

If you feel like social media is a relentless treadmill, this episode will give you actionable tips on streamlining your efforts. Annie spills all her hard-earned wisdom in a simple, step-by-step way.

For even more practical advice, check out Annie’s book “Simple Social Media” as well as the free resources on her website SimpleSocialMediaBook.com. Now take a deep breath and press play to learn how you can balance social media marketing more effectively!

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